
Evolve toward a new reality in tourism. More than a destination: it's a new perspective on life.
A journey that has just begun
We have arrived to redefine the concept of 'wellness. Until recently, Mexico lacked a specialized platform for wellness services and experiences, as well as a nationwide Wellness Route; we are filling that gap, driven by our desire for Mexico and the world to enjoy truly authentic experiences. In a very short time, our website has become an essential medium for spreading this culture across the country.
We are proud members of the Global Wellbeing Pact, and we promote its iniciatives:
We have designed an unprecedented methodology—unique within the national tourism industry—that redefines excellence in the sector. Through Wellness Analytica, our proprietary AI technology, we analyze millions of references and reviews from Mexico’s most prominent wellness destinations. This process allows us to classify, evaluate, and select diverse experiences under scientific and market standards previously overlooked, guaranteeing exceptional curated value for the conscious traveler.
We warmly welcome you to a territory virtually unexplored in Mexico. We invite you to explore it together.











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The 1st worldwide organization to integrate and represent wellness-passionate travelers
We are the Wellness Travelers Alliance (WTA), the first and only organization dedicated exclusively to empowering and uniting passionate wellness travelers around the world. We were founded in 2024 with the conviction that travel is not just an escape, but a powerful tool for personal growth and a more fulfilling life.
Ruta Wellness México®: Your Gateway to Global Wellness Excellence
Ruta Wellness México is proud to be an integral part of the World Wellness Route®, the premier global wellness route that integrates an exceptional collection of wellness experiences and services worldwide, under the approval of the International Association of Wellness Routes (IAWR).
What does this mean for you as a consumer and user?
By choosing Ruta Wellness México, you gain access to authentic, world-class wellness experiences, exclusive benefits of participating in our route. Every service and experience within Ruta Wellness México has been evaluated and certified to meet our standards, ensuring an unparalleled wellness journey.
Access to World-Class Experiences: By choosing Ruta Wellness México, you'll get access to authentic, world-class wellness experiences.
Trust: You can be confident in receiving exceptional and transformative experiences and services, backed by international certification and global recognition.
Quality Assurance: Every service and experience within Ruta Wellness México has been evaluated and certified to ensure an unparalleled wellness journey.
Authenticity: Our certification guarantees that wellness experiences are genuine and respectful of local traditions.
Holistic Wellness: The experiences consider all facets of wellness, including physical and mental health, and connection to nature and culture.
Ruta Wellness México invites you to embark on a journey where quality, authenticity, and global recognition converge to create unforgettable and enriching wellness experiences. Join us and elevate your wellness journey to a world-class level!
Route Integration




100 Gems of Wellness in Mexico: Discover the Best Wellness Destinations
This is the first and only curation of the most outstanding offerings in our country's wellness industry. This initiative is driven with great vision and commitment by the Wellness Travelers Alliance. What makes this curation truly unprecedented is its methodology: it's conducted using artificial intelligence tools that access millions of reviews from authentic wellness travelers on top travel websites, complemented by opinions from industry experts. Most importantly, all this information is processed based on the rigorous quality standards developed by Wellness Standards. This innovative approach allows us to identify the highest quality and most cutting-edge options with unparalleled precision, providing well-deserved recognition to projects, products, and services that are elevating the standard of well-being in Mexico.
This curation represents a milestone for the Mexican wellness industry. It's not just a list, but a strategic guide that celebrates excellence, drives innovation, and fosters conscious growth. By highlighting the best of the best, 100 Best Wellness Mexico aims to inspire other sector players to pursue a path of quality, authenticity, and responsibility, thereby contributing to a more robust and reliable wellness ecosystem for everyone. Furthermore, this initiative seamlessly integrates the Ruta Wellness México, offering travelers a dependable and validated roadmap for their wellness experiences in the country.
We invite wellness professionals, entrepreneurs, and enthusiasts to explore this selection, which will undoubtedly become the definitive reference for those seeking transformative experiences and top-tier wellness solutions. With 100 Best Wellness Mexico, we're charting the map of wellness excellence in the country, solidifying Mexico's position as a global leader in this thriving industry, thanks to the drive of the Wellness Travelers Alliance, a groundbreaking curation methodology, and, most importantly, the backing of Wellness Standards' quality criteria.


An Innovative Recognition System
The Wellness Certified certification process goes beyond simple categorization. In addition to the corresponding category badge, participants are rated according to the Wellness Diamonds Scale, a tiered recognition system that visually quantifies the quality of wellness services and experiences. This system provides a detailed measure, showing the depth and breadth of a participant's commitment to delivering high-quality wellness experiences. Receiving Wellness Diamonds signifies progressive refinement and improvement of wellness quality, incentivizing continuous improvement beyond basic certification.


By the way,
what does "wellness" really mean?
Wellness is much more than that...
Wellness is a concept that is constantly evolving and has become a global trend.
Broadly speaking, wellness refers to a state of complete physical, mental and emotional well-being.
It is much more than just being healthy; it involves an active search for a full and balanced life in all aspects.
We invite you to learn about our vision of wellness and how we apply it to various spaces, environments and experiences:


We think and act outside the box
Our vision is based on a disruptive concept of what is normally considered as wellness, which allows us to go beyond traditional boundaries and offer you new and more diverse experiences.
"Wellness is not a destination, it's a journey."
Wellness is an ongoing process,
not an end state.
Highlights
Discover the magic of wellness in Mexico.
Ruta Wellness is a project promoted by WTA and IAWR in collaboration with Wellness Certified, the first certification entity specialized in wellness in Mexico, committed to promoting wellness in Mexico.
Join us on this exciting adventure!
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